About Us

Founded in 2023, Play Like Her was created with one clear purpose — to increase visibility, recognition, and support for women in sport. What started as an idea quickly became something much bigger than clothing. It became a movement.

Built by female athletes, for female athletes, Play Like Her exists to celebrate the women breaking boundaries across every sport, at every level. We believe women’s sport deserves equal attention, equal respect, and equal opportunity — and we’re here to help push that conversation forward.

This is more than activewear and oversized tees. Every piece represents confidence, resilience, ambition, and the athletes changing the game for the next generation.

At Play Like Her, we don’t discriminate between sports, levels, or pathways. Whether you play rugby league, AFL, netball, soccer, athletics, CrossFit, or any other sport — this community is for you. Because every female athlete deserves to feel seen, supported, and celebrated.

Play Like Her stands for the girls told they couldn’t.
The women proving they can.
And the next generation watching it all unfold.

We’re here to help level the playing field and rewrite the rules — together.

More Than a Brand. A Movement.

Play Like Her is about rising for women’s sport.
About wearing something that means something.
About creating visibility, conversation, and change.

Because when one woman succeeds in sport, she inspires countless others to believe they can too.